ABOUT US
Offer clarity isn’t just part of what we do. It’s all we do.
We’re a team of strategists, researchers, and operators focused entirely on helping B2B companies design offers that align with what buyers value most. And move faster to buy it.
Book a Strategy Call
OUR BELIEF
Strategic growth requires offer clarity
Companies don’t stall because they lack capability but because their value is hard to see and harder to act on.
We built Coefficient to solve that.
Dynamic Value Design™ is how we do it, by reshaping what you sell around what your best customers value most.
We’re obsessed with one question: What would make this offer impossible to ignore for the right buyer?
What sets us apart.
Every engagement is led by a seasoned operator, not a junior consultant.
We start with substance. Messaging comes after we’ve reengineered the offer itself.
We don’t outsource insight. We talk to your customers and prospects ourselves, directly.
We measure trust like it’s a KPI. Because it is, especially in complex sales environments.
We don’t overthink the unknowns. We test the assumptions that matter economically.
We move fast. Because momentum matters as much as strategy.
THE TEAM
The team behind Coefficient and
Dynamic Value Design™
You won’t find a traditional org chart here. We’re a collective of battle-tested thinkers and builders who work hands-on with your leadership team to create value alignment that accelerates sales.
Leary Gates
PARTNER
Austin Krohn
GROWTH SPECIALIST
Lana Nelson
GROWTH CONSULTANT
Mike Swenson
RESEARCH
Janet Leean
RESEARCH
Ryan Gates
PARTNER
Jacob Makielski
SYSTEMS
Helen Krohn
DESIGN
Ken Exner
ACCOUNTING
FAQs
Straight answers about how Dynamic Value Design works, who it’s for, and what to expect.
What exactly is Dynamic Value Design™?
Is this a marketing engagement?
How do you work with clients?
What types of companies do you work with?
What if our product or service is still evolving?
Will you talk to our customers or prospects?
How is this different from positioning or messaging work?
What will we walk away with?
How long does a typical engagement take?
What if we just need help refining our messaging?
Ready to work with a team that’s built for this?
We’ll walk through your current offer, explore where it may be out of sync with what your market values now, and share how Dynamic Value Design can help you regain clarity and traction.
Short, focused conversation. No pitch. Just strategy.
ABOUT US
Offer clarity isn’t just part of what we do.
It’s all we do.
We’re a team of strategists, researchers, and operators focused entirely on helping B2B companies design offers that align with what buyers value most. And move faster to buy it.
Book a Strategy Call
OUR BELIEF
Strategic growth requires offer clarity
Companies don’t stall because they lack capability but because their value is hard to see and harder to act on.
We built Coefficient to solve that.
Dynamic Value Design™ is how we do it, by reshaping what you sell around what your best customers value most.
We’re obsessed with one question: What would make this offer impossible to ignore for the right buyer?
What sets us apart.
Every engagement is led by a seasoned operator, not a junior consultant.
We start with substance. Messaging comes after we’ve reengineered the offer itself.
We don’t outsource insight. We talk to your customers and prospects ourselves, directly.
We measure trust like it’s a KPI. Because it is, especially in complex sales environments.
We don’t overthink the unknowns. We test the assumptions that matter economically.
We move fast. Because momentum matters as much as strategy.
THE TEAM
The team behind Coefficient and
Dynamic Value Design™
You won’t find a traditional org chart here. We’re a collective of battle-tested thinkers and builders who work hands-on with your leadership team to create value alignment that accelerates sales.
Leary Gates
PARTNER
Austin Krohn
GROWTH SPECIALIST
Lana Nelson
GROWTH CONSULTANT
Mike Swenson
RESEARCH
Janet Leean
RESEARCH
Ryan Gates
PARTNER
Jacob Makielski
SYSTEMS
Helen Krohn
DESIGN
Ken Exner
ACCOUNTING
FAQs
Straight answers about how Dynamic Value Design works, who it’s for, and what to expect.
What exactly is Dynamic Value Design™?
Is this a marketing engagement?
How do you work with clients?
What types of companies do you work with?
What if our product or service is still evolving?
Will you talk to our customers or prospects?
How is this different from positioning or messaging work?
What will we walk away with?
How long does a typical engagement take?
What if we just need help refining our messaging?
Ready to work with a team that’s built for this?
We’ll walk through your current offer, explore where it may be out of sync with what your market values now, and share how Dynamic Value Design can help you regain clarity and traction.
Short, focused conversation. No pitch. Just strategy.
ABOUT US
Offer clarity isn’t just part of what we do. It’s all we do.
Book a Strategy Call
We’re a team of strategists, researchers, and operators focused entirely on helping B2B companies design offers that align with what buyers value most.
And move faster to buy it.
OUR BELIEF
Strategic growth requires value clarity
Companies don’t stall because they lack capability but because their value is hard to see and harder to act on.
We built Coefficient to solve that.
Dynamic Value Design™ is how we do it, by reshaping what you sell around what your best customers value most.
We’re obsessed with one question: What would make this offer impossible to ignore for the right buyer?
What sets us apart.
Every engagement is led by a seasoned operator, not a junior consultant.
We start with substance. Messaging comes after we’ve reengineered the offer itself.
We don’t outsource insight. We talk to your customers and prospects ourselves, directly.
We measure trust like it’s a KPI. Because it is, especially in complex sales environments.
We don’t overthink the unknowns. We test the assumptions that matter economically.
We move fast. Because momentum matters as much as strategy.
THE TEAM
The team behind Coefficient and
Dynamic Value Design™
You won’t find a traditional org chart here. We’re a collective of battle-tested thinkers and builders who work hands-on with your leadership team to create value alignment that accelerates sales.
Leary Gates
PARTNER
Austin Krohn
GROWTH SPECIALIST
Lana Nelson
GROWTH CONSULTANT
Mike Swenson
RESEARCH
Janet Leean
RESEARCH
Ryan Gates
PARTNER
Jacob Makielski
SYSTEMS
Helen Krohn
DESIGN
Ken Exner
ACCOUNTING
FAQs
Straight answers about how Dynamic Value Design works, who it’s for, and what to expect.
What exactly is Dynamic Value Design™?
Is this a marketing engagement?
How do you work with clients?
What types of companies do you work with?
What if our product or service is still evolving?
Will you talk to our customers or prospects?
How is this different from positioning or messaging work?
What will we walk away with?
How long does a typical engagement take?
What if we just need help refining our messaging?
Ready to work with a team that’s built for this?
We’ll walk through your current offer, explore where it may be out of sync with what your market values now, and share how Dynamic Value Design can help you regain clarity and traction.
Short, focused conversation. No pitch. Just strategy.